The author of the widely praised Wordslut analyzes the social science of cult influence: how cultish groups from Jonestown and Scientology to SoulCycle and social media gurus use language as the ultimate form of power. Through juicy storytelling and cutting original research, Montell exposes the verbal elements that make a wide spectrum of communities 'cultish, ' revealing how they affect followers of groups as notorious as Heaven's Gate, but also how they pervade the modern start-ups, Peloton leaderboards, and Instagram feeds.
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