"Curtis Morley coined a term that identifies the 16 pitfalls that many entrepreneurs fall into. He calls it the 'entrepreneur's paradox.' ... [He] explains that the exact qualities that aid an individual in founding a startup company (brilliance and expertise) are what prevent them from realizing expected success. What starts out as freedom and financial independence turns into grueling hours, stress and bills, and ultimately failure. This is the paradox that is entrepreneurship. Understanding the 'entrepreneur's paradox' can be your key to success"--Publisher marketing.
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