In the past, the content we consumed, the celebrities we admired, and mainstream pop culture as a whole were defined largely by invisible gatekeepers, and the popular visual media space was shrouded in mystery and exclusivity. Now, digital media platforms like YouTube, Instagram, and TikTok have become a phenomenon that has entered mainstream pop culture, from Issa Rae's Awkward Black Girl web series that became HBO's Insecure, to Sarah Cooper's viral TikTok that landed her a Netflix comedy special. In her book Don't Wait, Create: How to Be A Content Creator in the New Digital Revolution, Erica Barry provides a roadmap to digital content creation and finding one's creative voice, and highlights the journeys of successful digital creators like Bo Burnham, Chloe Fineman, Jimmy Tatro, and others.
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